The subject of casual game cloning is also dealt with in a section called: 'Zuma: The controversy of moderate innovation', explaining quite correctly: "Even more than other distribution channels, the casual game channel is characterized by the two opposing requirements of familiarity to the player and an element of innovation to differentiate a game from other games on the market. This creates a somewhat schizophrenic environment of cutthroat competition between developers simultaneously trying to out-innovate and out-clone each other." And yes, the whole Puzzloop, Zuma, and Luxor thing is then discussed, for kicks
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